Client Overview
A mid-sized e-commerce company operating in the cosmetics industry, serving customers across Türkiye through its online sales channels.
The Challenge
The company faced several growth obstacles:
Limited organic visibility on Google.
Rising customer acquisition costs due to increasing advertising expenses.
Low rankings for high-value keywords.
Underperforming conversion rates.
Technical SEO issues affecting search engine crawling and indexing.
Project Goals
Increase organic website traffic.
Improve search engine rankings.
Reduce dependency on paid advertising.
Boost online sales and conversions.
Strengthen overall brand visibility.
Our Approach
Technical SEO Optimization
We conducted a comprehensive technical SEO audit and implemented improvements including:
Core Web Vitals optimization.
Website speed enhancements.
Structured data (Schema Markup) implementation.
Resolution of broken links and redirect issues.
XML Sitemap and robots.txt optimization.
Content Strategy
To improve organic visibility, we developed a data-driven content strategy:
Extensive keyword research.
Competitive market analysis.
Category and product page optimization.
Editorial content planning.
SEO-focused content creation.
Conversion Rate Optimization (CRO)
Traffic growth alone wasn't enough. We focused on converting visitors into customers through:
Product page optimization.
Improved calls-to-action (CTA).
Mobile user experience enhancements.
Streamlined checkout processes.
Results
Within six months, the company achieved remarkable growth:
Organic Traffic Growth: +312%
First-Page Keyword Rankings: 48 → 186
Organic Sales Growth: +228%
Conversion Rate Improvement: +74%
Advertising Cost-to-Sales Ratio Reduction: 36%
Key Metrics
Metric | Before | After |
|---|---|---|
Monthly Organic Traffic | 12,400 | 51,100 |
First-Page Keywords | 48 | 186 |
Organic Sales | 320 | 1,050 |
Conversion Rate | 1.8% | 3.1% |
Client Feedback
"The PeakSense team didn't just increase our traffic—they built a sustainable digital growth strategy that transformed visitors into customers. The results we achieved within six months exceeded all our expectations."
Services Delivered
SEO Consulting
Technical SEO
Content Marketing
Conversion Rate Optimization (CRO)
Web Analytics
Performance Monitoring
Conclusion
Through a combination of technical excellence, strategic content development, and continuous optimization, PeakSense helped the client establish a stronger online presence, generate sustainable organic growth, and significantly improve business performance.
